Neuer Beitrag in Blockchains  [24.08.24]

Der Artikel „Blockchain Technology Application Domains along the E-Commerce Value Chain—A Qualitative Content Analysis of News Articles“ von Josepha Witt, M.Sc. und Prof. Dr. Mareike Schoop untersucht inwiefern und zu welchem Zweck die Blockchain Technologie im e-Commerce eingesetzt werden kann. Auf Basis einer qualitativen Inhaltsanalyse von Online-Nachrichtenartikeln werden verschiedenen Anwendungsbereiche von BCT entlang der Wertschöpfungskette im e-Commerce beschrieben.

Abstract:
Blockchain Technology (BCT) offers several possible applications in the field of electronic commerce (e-commerce), such as decentralised marketplaces or payments in cryptocurrencies. Even though these applications of BCT have already been explored in the academic literature, a comprehensive collection along the whole e-commerce value chain is still missing. Furthermore, the existing comprehensive reviews are based on the academic literature whilst the evolution and further development of BCT is highly driven by practitioners. Therefore, we aim to understand how and why BCT is used in e-commerce based on a qualitative content analysis of news articles, i.e., we apply scientific methods to content which reports the latest developments in the field. As a result, we describe the multiple application domains of BCT along the e-commerce value chain. Subsequently, we discuss the main underlying principles of BCT usage across all the value chain steps.

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